If the worth of your business lives and dies with its online visibility, then perhaps Google page ranking will be of extreme importance to you. The page ranking is Google’s way of determining the importance of your webpage. If you have a higher ranking, it means that your website is of consequence. But it does not mean that it will always be listing on top of the search list. It is a myth that you can entirely nail the Google ranking process and really somehow make your website appear more dramatically in the search listings. However, what drives ranking is a closely guarded secret and a long of list algorithms that defines website’s importance. While you may never know what triggers the high ranking, you can always strive towards that objective by making certain tweaks and be more search engine friendly.